Journalism, Artificial Intelligence, Print Media & Opportunities - Episode 157

Charlotte Toller is a third-year journalism student at the University of Roehampton in West London. She lives in Orpington and already has impressive real-world experience alongside her studies. Charlotte works as a shift and social media manager in her local pub and is currently undertaking a work placement as an editorial and social media assistant with the Life In… magazines.

 

Charlotte represents the next generation entering media, journalism and communications — and she brought a really interesting discussion to the show around Artificial Intelligence and the future of media and business.

 

Artificial Intelligence – Threat or Tool?

 

We discussed whether AI is something that will replace jobs, particularly in media and journalism, or whether it is actually a tool that businesses and media professionals can use to improve productivity, creativity and efficiency.

 

The conclusion was clear — AI is a tool, not a replacement for human personality, creativity, relationships and storytelling. Businesses that learn how to use AI alongside their skills will have a real advantage.

 

Print Journalism Is Not Dead

 

Another really important discussion point was print journalism. Despite the digital world, print magazines and newspapers are still circulating and are still widely considered the most trusted form of journalism. Print gives credibility, longevity and local visibility that social media alone cannot always achieve.

 

Charlotte’s Top Tip for Business

 

Do not put all your eggs in one basket.

Use:

• Print advertising
• Social media
• Networking
• Word of mouth
• Community connections

 

Marketing works best when these are combined, not used in isolation.

 

Charlotte also shared a great lesson from being at the start of her career — say yes to opportunities. Every opportunity builds experience, confidence and connections.

 

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Nikki Jewitt

 

Single Mum Life, Crohn’s, IBS, ADHD, Cleaning Business & Virtual PA Work

Nikki shared a very honest and powerful story about balancing work, parenting and health challenges while running her own small businesses.

 

Nikki is a single mum who lives with Crohn’s, IBS and ADHD, all of which are often described as invisible illnesses because people cannot always see the daily challenges someone is managing.

 

Despite this, Nikki:

• Cleans houses
• Runs virtual PA work
• Raises her son
• Manages her health
• Keeps moving forward

 

Her story was not about perfection — it was about resilience, honesty and determination.

 

Invisible Illnesses – What People Don’t See

 

One of the most important parts of Nikki’s conversation was explaining that people often don’t understand invisible illnesses. Just because someone looks fine does not mean they are not dealing with daily health challenges, fatigue, pain or mental load.

 

Her story was a reminder to all of us:

 

Be kind. Be patient. You never know what someone is managing behind the scenes.

Nikki’s Advice for Starting a Business

Nikki shared a brilliant piece of advice:

Don’t wait until everything is perfect. Start small, be reliable, be honest and grow.

This is exactly how many successful businesses begin — small steps, consistency and reliability.

________________________________________

Sonia Brown MBE

Leadership, Community, Business & Supporting Others

Sonia Brown MBE joined us to talk about her work supporting businesses, communities and entrepreneurs. Sonia is passionate about helping people grow, develop confidence and build sustainable businesses and communities through collaboration and support networks.

Her work focuses on:

• Community development
• Supporting entrepreneurs
• Leadership
• Confidence building
• Collaboration and partnerships

A key message from Sonia was that success rarely happens alone — it happens through collaboration, community and supporting each other.

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Evolution of Finance for Businesswomen+

We also talked about the upcoming Evolution of Finance for Businesswomen+ event — bringing together finance, business, wellbeing, networking, collaboration and opportunities for businesswomen and entrepreneurs.

This event continues to grow each year and is all about:

• Financial confidence
• Business growth
• Collaboration
• Networking
• Learning from experts
• Supporting each other

________________________________________

Next Week’s Guests

Coming up next week on the show:

• Rebecca Robertson
• Carole Pyke

Another fantastic line-up and we look forward to seeing you then.

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Final Thoughts

Today’s show really highlighted something important — there is no single path in business or life. Some people are starting careers, some are building businesses while raising families, some are supporting communities and leading organisations. Everyone’s journey is different, but the common themes were:

Resilience

Opportunities

Community

Consistency

Collaboration

Kindness

And just getting started

Take care,Stay safe everyone, and we will see you all next week

Huge thanks to my fabulous guests - Charlotte , Nikki, Sonia and you my great listeners.

 

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